Customer Relation Management
Customer relationship management (CRM) is about managing the valuable relationships you have with your customers—including potentials. CRM pulls business processes, people, and technology under one roof to achieve a single goal: satisfied customers. It helps you learn more about customers and their behavior so you can develop stronger, lasting relationships that will benefit both. It’s very hard to run a successful business without a strong focus on CRM. After all, it’s all about the customer.